IRIS LAB
Iris Lab is revolutionizing the power supply for mobile robots with long-distance wireless power transmission technology using optical beams, an innovation that represents a breakthrough for autonomous surveillance, logistics, and manufacturing.
Context
As part of their fundraising and partner search efforts, Iris Lab faced a lack of visuals, which was highlighted in particular by venture capitalists. Many questions focused on use cases and minor technical misunderstandings.
Objective: The prototype and actual video demonstrate the current stage of development. The diagrams effectively summarize the development milestones.
On the other hand, there is nothing to show the finished product in use, the benefits, or explain the safety.
To talk about the present, their pitch features photos of prototypes. But to present their vision of the future, only illustrations like this one were used.
A key moment in their product and development phase: takeoff
Work
Identifying benefits and helping to rephrase to indicate why their solution is useful.
Design of a drone, receiver, and transmitter to make the solution tangible.
Identification and modeling of mission locations to help project oneself into use cases.
Laser material design: colorful and animated to reassure, and bright to show power.
Contrasting artistic direction: black and white backgrounds, colorful product to focus attention on the solution.
Close-up of the receiver on a drone, designed entirely for video.
Benefits
Here is the impact for IRIS LAB:
No more minor technical questions
Significant acceleration of technical pitch : “Has the time spent explaining the basic technology decreased? 5/5”
“New serious prospects met thanks to eye-catching displays at trade shows”
“Before, we only had illustrations based on icons to give an idea of the solution.
Now, we have an ultra-realistic representation of it. The questions are immediately more advanced: what is the footprint, what are the operational capabilities, etc.
3D visualization was crucial in presenting our technology even before a prototype existed. It allowed us to make something concrete that wasn't yet, to get everyone on the same page, and to gain credibility. For an entrepreneur, it's a game changer: you can explain things better, faster, and with much more impact.
Nicolas Bourliatoux - Chief Executive Officer